for SCM and Proven Ability to Build Successful Organizations

BOSTON (Jan. 25, 2005) -- Optiant, the leader in supply chain design, has named Jonathan Colehower as CEO. The company, which created the market for multi-echelon inventory optimization, will tap Colehower's experience to ensure it continues to lead the way for Global 2000 manufacturers striving to make the supply chain the most effective part of their businesses.

Colehower has spent the better part of his career helping hundreds of companies successfully turn their supply chains into competitive weapons through better alignment of business goals and supply chain strategy. His vision for the market mirrors Optiant's own: moving supply chain management from a theoretical ideal to a practical application that delivers meaningful value - whether it's lowered supply chain costs, improved customer service or reduced risk.

Prior to joining Optiant, Colehower was vice president of Oracle's supply chain management group, where he increased the company's share of the supply chain management applications market by more than 30 percent in just two years. Prior to his position at Oracle, he spent ten years as an associate partner in Accenture's Strategic Services Practice, leading the Utilities Supply Chain practice.

"Jonathan's proven track record in building organizations based on value-driven solutions will be a critical asset as Optiant moves to the next level of growth and strategic direction," said Marcia Hooper, partner of Castile Ventures. "He brings the right mix of experience and leadership in the supply chain market to keep Optiant at the forefront of a very exciting market."

Optiant's been a rising star in a market dominated by cost cutting and a widespread reluctance to introduce new technologies. The company's PowerChainŽ suite is changing the way many of world's largest manufacturers including Gillette, Henkel and Moen make crucial decisions about bringing their products to market, designing inventory strategies, and managing the uncertainty of global supplier networks and fluctuating demand.

"Optiant delivers the best possible products for manufacturers seeking to achieve better overall performance through superior supply chain management, " said Colehower. "My own experience has convinced me that's where real value can be gained, and I'm looking forward to building on Optiant's success by putting that power in the hands of every manufacturer."

About Optiant
Optiant is a pioneer in the emerging market of supply chain design and optimization. Optiant's flagship software solution, the PowerChainŽ suite, enables global organizations to design and configure optimal supply chains, solving real-world problems today. PowerChain determines cost-effective inventory placements and integrates supply chain strategy into sourcing and distribution processes for quantifiable results in less than ninety days. Optiant has proven that intelligent inventory policies improve customer service levels and provide rapid ROI by driving out millions of dollars of associated costs from complex supply chains. Our roster of blue-chip clients, including Global 1000 discrete manufacturers, utilizes Optiant's expertise to design competitive supply chains and innovative inventory policies. PowerChain solutions are built on patent-pending optimization technology based on more than ten years of leading-edge research and industry partnerships at the Massachusetts Institute of Technology. Optiant is a privately held company headquartered in Boston, Mass., and can be reached at www.optiant.com or (781) 238-8855.

Optiant and PowerChain are trademarks of Optiant, Inc. All other trademarks are property of their respective owners.