Boston, Mass., Jan.10, 2007 — Optiant, the leading provider of inventory planning and optimization solutions, is pleased to announce the appointment of Robert Ferrari as Vice President, Corporate Strategy and Marketing. The company gains a renowned supply chain industry analyst and management professional bringing over 25 years of business experience in business planning, global supply chain, product marketing, and business development. Ferrari also will contribute to Optiant his proven ability to increase corporate growth and awareness.

“Our continued growth as a company demands experienced leadership”, said Optiant CEO, Jonathan Colehower. “Bob’s deep domain expertise in the supply chain and experience in enterprise applications represent the right mix of capabilities to succeed in our market. I have known Bob for many years and have deep respect for his leadership and character.”

Prior to joining Optiant, Ferrari served as Director of Supply Chain Strategies at Manufacturing Insights, an industry analyst research company affiliated with IDC, where he directed supply chain research spanning global supply chains. Before IDC, Ferrari was Director of Supply Chain Product Marketing for SAP AG, with global responsibility for marketing, positioning and business development for mySAP SCM solutions. Preceding his position at SAP, Ferrari was an Industry Analyst at AMR Research, where he provided research and insights for both the Supply Chain and the Procurement and Enterprise Management Applications practices.

"I am thrilled to have the opportunity to join Optiant's management team," said Ferrari. "It's exciting to work for a company that is committed to quality people and is on the forefront of delivering innovative inventory optimization solutions to help global companies manage uncertainty across today's very complex, multi-echelon supply chains".

Ferrari’s professional affiliations include a longstanding membership to the Council of Supply Chain Management Professionals (CSCMP), a position on the Certified in Supply Chain Professional (CSCP) exam review committee for APICS (The Association for Operations Management) and board membership on the MIT Forum for Supply Chain Innovation. He is also APICS Certified in Production and Inventory Management (CPIM) and received a 2006 citation as Pros to Know, published by Supply and Demand Chain Executive Magazine.

Ferrari holds an MBA from Babson College, where he continues to contribute as an alumni volunteer in Babson’s External Assessment Team Leadership Skills Program. He also received a Bachelor of Science in Business Administration from Northeastern University.

Optiant's solutions optimally balance resources, total costs, and customer service across the supply chain to deliver greater profitability, increased customer satisfaction, more efficient use of capital, and a resilient supply chain that fully handles uncertainty in supply and demand. Optiant has transformed supply chains for the world's leading manufacturers including Black & Decker, Gillette (a Procter & Gamble division), Henkel, HP, Imation, Intel, and Sonoco.

Delivering millions of dollars in returns, Optiant’s industry-focused solution certified for integration by SAP generates quantifiable business results within 90 days of implementation. The solutions are based on award-winning research from MIT and decades of experience dedicated to the identification and realization of supply chain efficiencies. For more information, please visit www.optiant.com.

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